Work with Me

Work With Cristin

Connecting Brands and Consumers through DIY Projects

Cristin Frank promotes consumer products and brand awareness through social sharing of crafty projects and games that repurpose and/or upcycle the product packaging.


Have a new product? Running a promotion? I get the word out and invite consumers to participate by creating a project that they can do. An involved consumer is a loyal consumer.

Millions of consumers are proactive about their purchase decisions, seeking information and inspiration from people they’ve personally chosen to follow on sites like Pinterest, Twitter, You Tube and Facebook.

A blogger talking about a great product reaches an audience no greater than his or her monthly page views. A blogger creating a project tutorial on how to use that brand’s product in a unique and purposeful way – especially to save money, have fun and reduce waste – is worth unlimited sharing, linking, Pinning and Tweeting.

For a full understanding of capabilities and deliverables, please visit Brand Upcycle.

Audience Reach

I will take your brand to these sticky, shareable outlets. Alone my social media reach is in the hundreds of thousands. For large campaigns, I have partnerships with other established bloggers who will also leverage their loyal audience to promote your brand, products and product promotions. Our combined social media reach is in the millions.

Overview of Services

Crafting: Create simple, clever and useful projects, with step-by-step tutorials that can be easily understood and executed

Graphic Design: Create alternative packaging graphics that can be instantly downloaded, and applied to upcycled consumer packaging

Photography: Shoot high quality digital photos of project creations for social sharing purposes.

Video: Prepare, perform, film and edit professional quality video tutorials for publication on blogs and social media.

About Cristin

Cristin Frank earned a Bachelor’s Degree in design from the Rochester Institute of Technology before spending 13 years in branding and marketing for consumer products such as Budweiser, Nestlé, Kraft and SC Johnson. Since 2002, Cristin has been upcycling curbside trash into interior design treasures. As a crafty upcycler, she has a creative reuse for anything from old t-shirts to a dismantled dresser. In 2009, she founded Eve of Reduction, a lifestyle movement encompassing consumption control, simple living and upcycling.

Cristin Frank has created hundreds of original project tutorials that have been executed through books, blogs, videos and live demonstrations.


Are you a crafty blogger with a clever knack for reusing, recycling and repurposing? Let’s connect!

Pleas email me at {cristin at eveofreduction dot com}. Be sure to include links to your best photography, clever DIY tutorial and a video or free printables you’ve created.

I look forward to partnering!

Eve of Reduction Media Kit available upon request