Last week an interesting meme post scrolled through my view on Facebook. It contained a the stat: 30% of entrepreneurs suffer from depression. I am honestly surprised it’s not more.
When I published my first book, a friend congratulated me and then added, “I can’t believe you’re putting yourself out there. Very brave.” This was the first time I thought about it like that. It wasn’t long before reviews came in where people criticized my work, that I fully understood my friend’s warning.
Anytime you try to do something new, there will be people who think they can claim they can do it better, or attack you personally. As if the stress of start up costs aren’t painful enough.
That negative energy can take its tool on a person and a business.
Raising the Bar in Business
Everyone has heard the expression, “The truth hurts.” Well, when the critics start attacking and it’s true…you’re done. But if you have a company that helps others, protects the environment, gives back or provides higher quality you can raise above the haters.
In the new book, Guerrilla Marketing to Heal the World (aff. link) authors Jay Conrad Levinson and Shel Horowitz dive deep into the benefits and advantages of green, sustainable, socially responsible and charitable businesses.
Here are some of my favorite points from the book:
- Think about the money that large corporations spend on damage control. Wouldn’t that money be better spent on business goals?
- Quality, integrity and honesty provide values to others and lead to success
- Listening leads to relationships which lead to sales
- Problem-solving is better than discounting
- Giving creates a reservoir of goodwill
- Find ways to join forces with your competition (they explain how!)
- Smaller companies can “out green” larger corporations
- Nature can show us affordable solutions for keeping energy and resources in balance
More features of the book
Copywriting and Marketing Checklist
Stats that validate green business opportunities
How to Market to Different Levels of Green Consumers
The B Corp (Benefit Corporation) Movement
So if you’re looking for a shot of positive inspiration, where imagination and a higher purpose come together, pick up this book and make it a reference tool.