Last weekend I set up Google DFP (Doubleclick for Publishers) on Eve of Reduction. If you read between the lines, what I’m really saying is I deserve a metal. Just kidding. But I did have to put every once of brainpower into this endeavor. For some reason I couldn’t fully get my mind wrapped around it. I attribute it mostly to two things: 1) I tend to over think things to the point of confusion. Anyone else do that? I’m a repeat offender! 2) I’m a visual thinker. For me, seeing is the best way to understand. So, after I birthed DFP, I went back to my notes to organize them visually. But first, I’ll back up if you’re not familiar with DFP.
Why Use DFP?
Posting ads from either Google Adsense, an ad network or from a client who has purchased ad space on your blog is a straight-forward way to earn money for your blog. With a client you have control over the terms of income. However with an ad network an ad will pop up on your site where you earn 40¢ per 1,000 views. Or the ad may be worth $4.00 per 1,000 views. You’re probably thinking the $4 sounds much better, right? Me too! With Google’s DFP ads from different ad networks AND Google Adsense and essential compete for your ad space with the higher paying campaigns.
Isn’t free-market competition great! Bloggers who use DFP have seen revenue increases of nearing 30% – 35%.
In the fall I listened to a podcast where an interviewer asked a blogger about her use of DFP. It was brushed over so fast that it became all I could think about – but it was such a daunting undertaking. Why did they brush over DFP in the interview? My guess is because it’s an industry secret. I say screw that! Let me help you with what I know.
Where to start with DFP
Here is the infographic that I talked up earlier. The key thing to know is that there are 2 important buttons in DFP: Inventory and Orders. Inventory sets up where your ads are going to go on your site and Orders establishes what ad networks or clients you are receiving ads from. Within Orders are line items. Line items are the different ad creatives, which will either be third-party HTML code from ad networks or actual images from clients.
So now for the minutia.
Here is the written tutorial.
I truly hope this is a help to you. I’d love to hear if it was! Please share this infographic with other creative bloggers you know because it really gives a visual snapshot of how your ads should be organized in DFP. There are people who charge money for this service. Hopefully this will inspire the DIY spirit in you!
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